Audi wanted a unique gift to present to their sophisticated audience at activations throughout the year. Something that could engage minds, communicate key brand messages, and align with Audi’s emphasis on design and sustainability. Our solution was to offer a quarterly series of crossword puzzles, packaged as a premium print piece complete with a refillable ink pen. We collaborated with a New York Times-published cruciverbalist to build puzzles that incorporated Audi-themed words and phrases, and produced an embossed, reinforced trifold folio (the size of a folded newspaper) to enclose the puzzles and both offer a writing surface and a pen holder.