Great Grains Ad Campaign
AGENCY
FAST HORSE
ROLE
CAMPAIGN DESIGN
Great Grains had a reputation as a healthy option in the cereal aisle for adults looking to prioritize nutrition. But they wanted to communicate that their trios of wholesome ingredients actually taste good, too. Maybe so good, it could even fool you into thinking it’s a guilty pleasure. We flipped the script on Great Grains with a comedic narrative, linking enjoying the cereal with illicit behaviors. Great Grains Tastes Naughty, But It’s Not.
Ad Spots
Campaign Design
Along with the cheeky video spots, we created a campaign look for that harnessed the Great Grains brand assets for digital ads and end cards, with brightly colored, clean backgrounds paired with a campaign font that felt ever-so-slightly rough around the edges for winking headlines. We also developed a robust campaign style guide for our client to replicate the look.
